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The Quizzing Glass
Partnership utilizes a 'Proprietary Looking Glass' approach to undertake
a full audit of all aspects of the launch mix.
With over 90% of new product launches failing, it is imperative
to understand and investigate the reasons why to ensure future success.
It is critical that all answers are HONEST
and IMPARTIAL to gain an in-depth
understanding of the real problems.
Whilst most companies have a standardized follow-up, these reviews
are undertaken by individual departments whose views are often subjective.
Frequently this lacks an aligned overview and often conclusions
are NEVER implemented for future projects.
The core stages of the analysis are
Understand,
Evaluate,
Identify
and Distill
and are detailed on the following pages.
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